Are a Logo and a Brand the Same Thing. A Logo Is Not a Brand

365:Logo vs Brand

ShowDog

I have a logo, isn’t that my brand?Your logo is one visual component of your brand, but it is not your brand.

Your logo is to your brand like a signature is to a personality. Each is unique and identifiable, but a signature alone can not tell you about the character, personality and attitude of a person. You can no more learn how intelligent Albert Einstein was from his signature than you can learn how capable a company is by the logo on a business card.

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This entry was posted on Sunday, January 2nd, 2011 at 4:20 pmand is filed under 365, Brand Identity. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “365:Logo vs Brand”

Everything to know to get your brand new brand up and running | Strategy & Brand Says:
December 16th, 2011 at 12:26 pm
[...] Logo vs Brand [...]

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365:Logo vs Brand

One Response to “365:Logo vs Brand”

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