365: Is Our Mission Our Brand Promise?
We have a mission. Isn’t that our brand promise?
A mission is the tactical and operational effort required to fulfill the brand promise.
Furthermore…if you faithfully fulfilled your mission (and brand promise) everyday for 100 years you would realize your vision…if your mission, vision, and brand promise are holistically aligned (which they should be if they really matter).
December 15th, 2011 at 11:51 pm
[...] Is Our Mission Our Brand Promise? [...]