As a general rule, BlackDog doesn’t brand upstarts. Here are some resources to help get your brand new brand off the ground though…

If you can’t find the answer to the brand query you’re muddling over, puzzling out, and Googling till the cows come home, send it our way. BlackDog’s 365 blog is an ongoing, evolving, question and answer guide developed to help business owners and entrepreneurs understand and hone their brands. Submit your questions on brand, branding, or branders to BlackDog and we’ll send you a personal response with the answer. An anonymous and confidential version of your question and our response will then be posted on BlackDog’s 365 blog to help out your fellow ponderers.

What’s a Brand?

• The Big Idea
• Logo vs Brand
• Who Defines a Brand?
• Brand Success – Just a Marketing Plan?
• Brand vs Advertising

Do You Need a Brand?

• Why Do I Need a Brand?

Naming Your Brand:

• How to Name a Startup
• 10 Ways to Name Your Company or Product
• Types of company and product names — A field guide

Slinging a Slogan:

• What’s The Difference: Good Tagline vs Bad Tagline

Picking a great URL:

• How to Find a Good URL without Having a Brain Hemorrhage

Finding Your Big Idea:

• The Big Idea

Differentiating Your brand:

• Differentiators…Let me count the ways
• Crazy. Inspired. Bold. Successful.
• How Do We Crate an Iconic Brand?
• Strip Away All the Filler…

Missions and Visions:

• Is Our Mission Our Brand Promise?

Components of a Brand Strategy:

• 19 Components of a Brand Strategy

Identifying Your Customer:

• Who Is Our Customer?

Identifying Your Brand Touch Points:

• What’s a brand touch point?

The Best Brand Book for Startups:

• Is There a Brand Book For Startups?

The Best Brand Books Period:

• Do You Have a Favorite Brand Book?

How to Write a Business Plan:

• Writing a Business Plan

Identifying Core Values:

• How Important are “Core Values”?
• Changing the World… One Brand at a Time

Developing Brand Standards:

• Hey, I Have Standards

Sponsorship  & Strategic Partnership Standards:

• Banners, logos, & Neon Lights, oh my!

Diversifying into New Markets:

• How Does A Brand Diversify Into New Markets?

The Truth About Brand Loyalty:

• Do You Believe in Brand Loyalty?

Synching Your Brand with Your Brand Experience:

• How do you sync brand and brand experience?

On Relevance, Transparency, & Avoiding Bullshit

• Do you ever get over whelmed by finding ways or trying to be inventive and original?
• The Better You Are, The Better You Look

Do Charitable Actions & Social Giving Build Brand Equity?

• Do Charitable Actions Build Brand Equity?
• Redux – Do Charitable Actions Build Brand Equity?

Bringing Your Humanity to Work:

• Brand Is An Inside Job

Communicating your Differentiated Brand:

• We Don’t Brand Bullshit: How BlackDog Does Communications
• Narrativity: You’re Too Good For Boring
• How Buff is Your Brand Narrative?
• Crafting Content out of Fingerprints
• Top Shelf: Communications Reads We Recommend
• Top Shelf Part II: More Communications Reads We Recommend

Brand & Social Media:

• Social Media – The Prize Inside
• The Rolling Stones Didn’t Have to Bribe THEIR Groupies
• Twitter, the Medium is the Message
• Social Media Masterminds: Facebook Pages that Are Getting it Right!

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